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9 Steps to a Mobile Marketing Strategy
By 2020, 77% of the US population will be using mobile technology daily. It’s the go-to technology for personalized communications. Personal means connecting with customer routines, moods, and of course, discerning taste buds. Data makes it possible—mobile makes it deliverable.
How to Develop a Digital Strategy in 9 Easy Steps
Grow your online visibility.
Establishments that claim their business on Google and Yelp greatly improve their search rankings and gather more customer reviews. Just don’t forget to keep it current. Many bars and distilleries don’t update their Yelp pages adequately, failing to fill in contact information or even claim the listing. Wrap it up then in a consistent, original tone and style—your brand—to make it easier for diners to find you online.
Have a flexible digital strategy.
Your digital media strategy should be flexible so you can respond to what does and doesn’t work for your guests. Discover how your customers found out about you to gauge where they’re spending time online so you can maximize that platform. Cross-link all your online profiles—you never know where your customer is, but you can likely find them. Link your site to your mobile app, and both to your social media pages. You’ll build followers on the customer’s preferred platform.
Move with the mobile direction.
Most consumers expect information to be available at their fingertips. When deciding where to eat or grab a drink, over 90% of people search for information about local establishments on their smartphone, and 84% of them contact a business as a result. An app with your menus, ordering, payment and delivery capabilities keep you accessible and convenient.
Leverage different social media sites.
Guests love to see your drinks before deciding where to go out for one! Instagram and Pinterest are perfect for enticing people with thirst-inducing photos. Consider making short, unique videos as well, perhaps showcasing your brewer’s techniques or a bartender expertly crafting a favorite cocktail. Then use trending hashtags to increase post visibility.
Skip the loyalty punch card.
Deliver rewards digitally. Your regulars expect a loyalty program. Trouble is, more often than not their punch card is in the car, trapped behind a fridge magnet, or in the kitchen “stuff” drawer. If you really value your patrons, reward them automatically through your personalized app. We can guarantee this—their phones aren’t in the “stuff” drawer.
Extend your reach with blogs.
You don’t even have to post solely about your establishment. Customers like to read about different employees, drink recipes, current news about your establishment and more. Keep it fresh and educational to showcase your expertise and build engagement with followers.
Respond to and request reviews.
One of the best ways to make your guests feel like their concerns are heard is by responding to their online comments. If they have a complaint, tell them how you have solved the problem and offer them a discount on their return visit. Yelp reviews can bring a huge increase to your business as well, so remind customers to fill them out. Just a half-star bump in your Yelp review can bring a 27% increase in business.
Get involved in community events.
Partnering with organizations and getting involved with local promotions builds awareness and increases business on the day of the event. For example, offer discounts if they drink with you after events and throw in a free cocktail or beer if they have downloaded your app. Apply for local business awards also to gain recognition and stay top of mind.
Learn more about building traffic and regulars with smart mobile marketing strategies and the Boelter Blue marketing app.
Brewing, Distilling, Vinification—We Serve Your Craft! At Boelter Beverage, we know that what you do encompasses so much more than a beverage. Every day you pour your heart into creating the beer, spirit, wine everyone loves, and every day you’re building a personality, a philosophy, and a culture. As the craft brewing, distilling, and wine industries have grown, we have focused our attention and expertise on mastering what it means to serve your craft. Since 1970, we have been invested in your product, your mission, and your story. We are here to help you sell it and tell it.