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A Guide to Beer Serveware

Posted by Boelter Beverage on January 18, 2019

Creating the ideal craft connoisseur experience goes beyond using the right glassware. There are other considerations to have when serving beer.

Bucket of beer

From the type of serving tray to pitcher and coaster design, there are many ways you can enhance the experience for the bartender and the customer. Branded beer serveware is also a great marketing opportunity to keep your brand name top of mind.

Beer Towers

When a group wants to serve themselves beer without ordering individually, beer towers can be a great alternative to pitchers. While being less messy, typically they are also able to hold more volume.


Whether indoor, outdoor, plastic or galvanized, buckets come in many different shapes and sizes. While keeping your drinks icy cold, branded traditional, specialty or large tub buckets are great for boosting brand visibility.


Caddies are a great way to keep tabletops from becoming overcrowded. Besides keeping condiments orderly, wire, cardboard or plastic custom caddies are excellent for displaying your brand tableside.

Serving Trays

The type of serving trays you have should be fit towards your menu, level of service and staff. Customized trays with an anti-skid surface are a great way to safely serve your fine food and drinks while keeping your brand front and center.


Thick, clear glass pitchers are perfect for serving ice cold ales and lagers. Stackable plastic pitchers are an economical choice for parties, festivals and outdoor events of any sort.


Since beer enthusiasts tend to be on the go, growlers are the ideal solution when they can’t carry beer out in a bottle or glass. This also makes them an optimal promotional tool—put your logo on it and your brand will travel with them.

Taster Paddles

A staple at any bar, a typical taster paddle holds four small sized glasses. These are perfect for letting guests sample a variety of brews, especially when you have an array of seasonal specials.

Learn everything about pairing your beers or spirits with the right custom glassware to keep customers drinking out of your glass!

Topics: Branding, Marketing, serveware

Boelter Beverage

Boelter Beverage

Brewing, Distilling, Vinification—We Serve Your Craft! At Boelter Beverage, we know that what you do encompasses so much more than a beverage. Every day you pour your heart into creating the beer, spirit, wine everyone loves, and every day you’re building a personality, a philosophy, and a culture. As the craft brewing, distilling, and wine industries have grown, we have focused our attention and expertise on mastering what it means to serve your craft. Since 1970, we have been invested in your product, your mission, and your story. We are here to help you sell it and tell it.