Okay, let’s just admit it. Having a custom beer glass molded uniquely for your brand would be one of the coolest things ever. Like Rock-star cool.
So how does that happen? We’re glad you asked.
For as much buzz and excitement that is created by the likes of the Stella Artois glass, little is known about how one actually goes about creating such an iconic branding tool.
Cost is perhaps the biggest reason why that is so; however, today there are more affordable options that make this investment more attractive–and it is an investment. Consumers opt for a beer that tastes, looks and feels good, and the glass plays a decisive role in their decision.
The first step is understanding what’s available to you. The actual process of designing a signature custom beer glass gets more involved, so this is the basic information you’ll need to know in order to decide if Boelter's glassware is for you:
High-Speed Machine Process: Custom From Top to Bottom
Custom, high-speed machine-molded glassware is the process most associate with developing a unique glass from scratch. It is the costliest option, and for good reason. The glassware is designed precisely to your taste expectation, produced within the tightest tolerances for optimal consistency, and decorated with the full palate of finishing options.
- Minimum order: 75,000-100,000
- Mold costs: $40,000-$60,000
- Lead time: 6-8 months
Mix 'n Match Stemware: A More Affordable Route
Without sacrificing an ounce of quality, Ritzenhoff, a revered German glass maker, offers a mix and match stemware program. You simply choose a bowl and pair it with the stemmed foot of your choice. Custom decorating completes your design, giving you the custom signature glass you’ve always wanted.
- Minimum order: 35,000
- Mold costs: $15,000-$25,000
- Lead time: 6 months
Manual, Semi-Automatic Process: Custom Without Breaking the Bank
This custom-made option, as you might suspect, involves some trade-offs. First, this glassware is made in China with a slower, more manual semi-automatic process. You get the glass you want, but consistency in ounce size from glass to glass will vary ever so slightly. For those craving their own “rock star” glassware without having the ideal resources, this is your best shot at bit time.
- Minimum order: 10,000
- Mold costs: $2,000-$5,000
- Lead time: 4-5 months.
If you have questions or comments, give us at a call at 1-800-Boelter or drop us a line on our Facebook page.