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Decorating Doesn’t End With Christmas

Posted by Boelter Beverage on December 22, 2015


The holidays are upon us and 2016 is right around the corner. Colorful lights, candles, and decorations are everywhere. So after this winter holiday season, what’s next on your marketing calendar? Seasonal brews? New product releases? We know you’re too passionate about your beer to let it promote itself, especially with so many holiday opportunities coming up.

Decorating your glassware is the perfect way to continue to promote and build visibility for the upcoming holidays and seasons. Need design ideas?! We'll share some of our creative juice.

Valentine’s Day is for the Ladies

Women are the fastest growing segment of the craft beer market. Gifting brew over chocolate this year is a marketing match made in heaven. Look to chocolate stouts, coffee stouts or porters to delight your beer-loving lady. Showcase your beer with glassware, coasters, and apparel available in Valentine’s Day designs. What craft beer lover wouldn’t want to treat their sweetheart to your merchandise? Goblets, Midland, and Perception glassware offer the ideal setting for your passion-inspired brew.

Mardi Gras Bling On Tap

When you plan for Mardi Gras, pretty much anything goes. Amber Ales and Bocks are popular choices. A New Orleans favorite is Abita Mardi Gras Bock. This is the time to let your imagination flow, and tap into an especially stylish glass design. After all, the Mardi Gras celebration is full of flair and bling!

St. Patrick’s Day is More Than Green Beer

It would appear that only two beers are served on St. Patrick’s Day: green beer and Guinness. Not any more, there’s your beer! So why not own it in your own way? A special stout and signature glass is all you need. Coasters, caps, and other trinkets do the trick too. It’s a big holiday, but it’s not so big that you can’t make a name for yourself and start selling your own signature tulip glass.

The key to kicking off the New Year is to take full advantage of all the holiday merchandising opportunities. Questions? Give us a call at 1-800-BeerCup. We’d love to hear your thoughts.

Here’s to 2016…the year of your beer.


Topics: Beer, Craft Breweries, Holiday Glassware

Boelter Beverage

Boelter Beverage

Brewing, Distilling, Vinification—We Serve Your Craft! At Boelter Beverage, we know that what you do encompasses so much more than a beverage. Every day you pour your heart into creating the beer, spirit, wine everyone loves, and every day you’re building a personality, a philosophy, and a culture. As the craft brewing, distilling, and wine industries have grown, we have focused our attention and expertise on mastering what it means to serve your craft. Since 1970, we have been invested in your product, your mission, and your story. We are here to help you sell it and tell it.