There’s no surprise that cold brew coffee is one of the biggest new trends in the coffee industry. Robust and highly-caffeinated, cold brew is a silkily-strong alternative to other iced coffee drinks. The difference between cold brew and iced coffee? Cold brew coffee is never heated; it is cold from the beginning of preparation.
Here, we’ll talk about the cold brew coffee trend, and consider why this tasty alternative isn’t just a flash in the pan.
The Popularity of Cold Brew
Cold brew may have become so popular so quickly because it has a smooth taste without bitterness. This silkiness also has an affect on the stomach. When ground coffee beans are heated, they produce chlorogenic acid, and removing this heat also eliminates this tough-on-the-stomach acid.
Whether for taste or digestion, coffee drinkers undeniably love cold brew. From 2015 to 2017, the cold brew market made a remarkable jump. In 2015, cold brew coffee only earned $8.1 million but in 2017, it represented $38.1 million in sales – a 370% jump.
These figures indicate that cold brew isn't going anywhere for a long time.
The Brewing Process
Cold brew is different than other cold coffees because it is never heated. Instead, cold brew coffee is made by mixing one-part ground coffee beans with eight parts water. In a pitcher, the grounds are put onto the bottom and covered by the water and then stirred.
But here’s the rub for coffee shops and businesses – you then need to let that brew steep for 18 to 24 hours in the fridge. Only then can you strain the coffee to get your flavorful brew. If you don’t make enough of this mixture, you may find that you’re leaving your cold brew-loving customers empty handed.
Preparing and Serving Cold Brew
The important thing in preparing cold brew is to make sure that you have the right supplies. The first is a large pitcher, like this 60-ounce glass pitcher by Libby and Arc. A large-size pitcher or pitchers makes sure that you’re making enough brew for thirsty customers.
Next, you need another large quart-size measuring cup (like the Cambro 4 qt Polycarbonate Measuring Cup) to which to transfer your cold brew while straining. This measuring cup lets you know exactly how much brew you've made. To strain properly, cover your strainer with cheesecloth.
Finally, transfer your cold brew to another large pitcher, or a growler, like this 64-ounce one, for storage or service. This undiluted brew will last for up to two weeks in the refrigerator. Install an easy-to-pour system for serving cold brew topped off by a customized tap handle. Though typically used for beer, tap handles for cold brew can both simplify your service and let your customers know you offer the beverage.
When you’re ready to serve the cold brew, you have two options. If your guests are drinking in your establishment, choose a glass with an open head to promote the drink’s scent. We like the Libbey Café Mug for serving cold brew. If your guests want to have the cold brew on the go, serve it in an eco-friendly compostable cup like Fabri-Kal's Greenware.
Remember, though, the cold brew you’ve made is way too strong for serving. Fill your in-house glass or to-go cup with one cup of ice cubes, along with a half cup of your cold brew mixture and a half cup of water. Offer your guests cream, as well, because even this diluted mix is stronger than your average cup of joe.
Grab-and-Go Cold Brew
With a rather arduous process involved to make cold brew – and the fear of running out! – you may want to consider adding a canned cold brew to your offerings as well or instead. Cadence Cold Brew is infused with nitro so that it tastes fresh. With the kick of a cold brew without the worry of running out, Cadence Cold Brew can make sure you’re on the cold brew coffee train as soon as possible.