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Getting Started with Wine on Tap
Beer on tap has been a bar staple for many decades, but fewer bars or restaurants may be familiar with wine on tap. In 2017, there was a 37% wine on tap growth in the United States, a remarkable feature, though this type of service has been common in Europe and other parts of the world.
Wine on tap can be a lucrative and simplified way of serving this popular beverage. In fact, it might improve the taste and quality of single-glass offerings. Here, we’ll answer some of the most common questions about offering wine on tap.
Why did the trend take so long to take off in the States?
For one, the logistics of offering wine on tap may have stymied some proprietors. In fact, though, wine is shipped to establishments in kegs, which is where wine is stored in the first place. If winemakers aren’t ready to bottle wine, then they keep it in kegs for storage.
Others might believe that wine on tap isn’t tasty, incorrectly grouping it in with boxed wine and other "value" beverages. This is also untrue. In larger and larger number, high-quality wineries are offering their wines in kegs; remember, wine on tap isn’t a new trend in Europe or other places where many wines are made.
How could a specially-designed tap handle spur my wine on tap sales?
Many guests may not know that you’ve started serving wine on tap. Start a conversation with them about your new offerings by marking your wine with attention-grabbing ceramic tap handles. Not only will the tap handles let them know what you’re offering, but they can also encourage your guests to ask questions about your wine on tap.
A particular tap handle not only lets your guests know that you’re serving wine, but it also helps to differentiate wine varieties. Boelter already offers dozens of customizable tap handles, and the same handles that you might use for beer can easily be used for your wine on tap offerings.
When designing a wine on tap ceramic handle, keep the following tips in mind:
Choose a design that makes the variety of wine being served obvious. Just like you’d mark a tap handle as a stout or a blonde, your wine tap handle should make it clear the wine is a Malbec or a Riesling. This will help not only your guests, but also your bartenders and servers.
Make your tap handle stand out. Especially when you begin your new foray into wine on tap, make sure your guests will notice and be able to read your tap handle. The handle should serve as both advertising – and as a suggestion of a wine variety they may enjoy.
Give wines from the same vineyard similar markings. If a guest enjoys one variety of wine from a particular vineyard, make it clear that you serve multiple wines from the same place.
Offering wine on tap makes sense, flavor-wise, financially, and environmental (fewer glass bottles). So, what’s stopping you from taking part in this growing trend?
Learn everything there is to know about tap handles from design and dimensions to materials and processes.
Brewing, Distilling, Vinification—We Serve Your Craft! At Boelter Beverage, we know that what you do encompasses so much more than a beverage. Every day you pour your heart into creating the beer, spirit, wine everyone loves, and every day you’re building a personality, a philosophy, and a culture. As the craft brewing, distilling, and wine industries have grown, we have focused our attention and expertise on mastering what it means to serve your craft. Since 1970, we have been invested in your product, your mission, and your story. We are here to help you sell it and tell it.